Wednesday, 2 March 2016

Art of the Advert - Abigail Hawks Tarax 'Black Label' Lemonade (1974)

An advertisement sign for some Aussie concoction called Tarax 'Black Label' Lemonade, from 1974.

The advert features sultry actress Abigail Rogan, who was Australia's most famous sex symbol of the 1970s.

Just wondering if Black is Twice as Beautiful, as claimed in the byline here, why they didn't have a black chick promoting the product.

Tarax soft drinks were originally made by the Taraxale Brewing Company, an independent Melbourne soft drink bottler. The company was purchased in 1972 by the insidious entity, Cadbury Schweppes, which continued to market Tarax as a regional brand.

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